Skip to main content
All CollectionsSwantide Workflows
Marketing Automation Integration
Marketing Automation Integration
Ryan Baer avatar
Written by Ryan Baer
Updated over a week ago

Swantide helps integrate your marketing automation platform with Salesforce, supporting the flow of data between the two systems and helping associate marketing activities with sales opportunities and Closed Won revenue. Contact ryan@swantide.com if you're interested in purchasing Swantide's marketing package. A brief overview of the marketing package can be found below:

Marketing Automation Integration

Swantide configures and maintains seamless sync between your Marketing Automation tool and Salesforce and provides the structure and guidance to let your marketing team work easily with your Sales team.

Marketing Workflows

We make it easy to track new MQLs and follow them through the pipeline to revenue or send them back to marketing to nurture. We provide a variety of views and reports to easily track your MQLs through the pipeline.

Marketing Attribution in Salesforce

Swantide sets the clean use of Campaigns in Salesforce to track different online and offline touch points with contacts. We train you how to associate a Hubspot campaign with the associated campaign in Salesforce and how to update campaigns for marketing that takes place offline (like events, conferences, etc).

Swantide automatically displays Campaigns on the related contacts and accounts page. We train your sales team how to associate opportunities with contacts in order to properly do marketing attribution.

Finally, Swantide provides dashboards and reports to help you have a better understanding of how marketing which sources and campaigns lead to closing the most deals the fastest.

Did this answer your question?